Webhook

Integrating with Webhook allows you to process the raw event data from Navattic in any way you want. Navattic strives to minimize the changes to the Webhook integration, and if necessary will provide ample notice for any breaking changes. Events will be sent to your Webhook setup whenever a Visitor session in your demo is marked as closed. The timestamp in each respective event will be an ISO-8601 formatted date-time string that signifies the closing time of the session. The event will also contain information about the session, including a list of the recorded events associated with the session, as well as the corresponding end-user the session relates to, and the company account, if any (company account can be null).

Example payloads

The following examples show the structure of the session_closed payloads for visitor and account events.

Visitor event payload

{
  "eventType": "session_closed",
  "timestamp": "2026-07-14T18:32:05.000Z",
  "data": {
    "session": {
      "type": "INTERACTIVE_DEMO",
      "recordedGuideSessionId": "clx8f2k1a0003abcd12345678",
      "createdAt": "2026-07-14T18:20:11.000Z",
      "closedAt": "2026-07-14T18:32:05.000Z",
      "mostRecentDemoName": "Acme Product Tour",
      "mostRecentProjectId": "clx8f0aaa0001abcd12345678",
      "mostRecentShareLinkId": "clx8f0bbb0002abcd12345678",
      "recordedEvents": [
        {
          "id": "clx8f3xyz0004abcd12345678",
          "createdAt": "2026-07-14T18:20:12.000Z",
          "updatedAt": "2026-07-14T18:20:12.000Z",
          "type": "VIEW_STEP",
          "recordedStepId": "clx8f0ccc0005abcd12345678",
          "recordedStepIndex": 0,
          "recordedStepCommonId": "clx8f0ddd0006abcd12345678",
          "recordedStepName": "Welcome",
          "recordedFlowId": "clx8f0eee0007abcd12345678",
          "recordedFlowName": "Getting Started",
          "recordedProjectId": "clx8f0aaa0001abcd12345678",
          "recordedProjectName": "Acme Product Tour",
          "recordedChecklistId": "",
          "recordedChecklistName": "",
          "recordedTaskId": "",
          "recordedTaskName": "",
          "recordedInterestId": "",
          "recordedInterestName": "",
          "urlNavigated": "",
          "workspaceId": "clx8ezzzz0000abcd12345678",
          "projectId": "clx8f0aaa0001abcd12345678",
          "projectShareLinkId": "clx8f0bbb0002abcd12345678",
          "flowId": "clx8f0eee0007abcd12345678",
          "checklistId": null,
          "projectVersionId": "clx8f0fff0008abcd12345678",
          "projectLanguage": "EN",
          "guideId": "clx8f0ggg0009abcd12345678",
          "sessionId": "clx8f2k1a0003abcd12345678",
          "endUserId": "clx8f1hhh0010abcd12345678",
          "mobileId": null,
          "mobileVersionId": null
        }
      ]
    },
    "endUser": {
      "id": "clx8f1hhh0010abcd12345678",
      "createdAt": "2026-06-01T09:14:00.000Z",
      "updatedAt": "2026-07-14T18:32:05.000Z",
      "mostRecentEmail": "jane.doe@example.com",
      "mostRecentName": "Jane Doe",
      "mostRecentCompany": "Example Corp",
      "mostRecentCountry": "United States",
      "mostRecentCountryRegion": "California",
      "mostRecentCity": "San Francisco",
      "converted": true,
      "navigated": true,
      "engaged": true,
      "workspaceId": "clx8ezzzz0000abcd12345678",
      "sharedId": "a1b2c3d4-e5f6-7890-abcd-ef1234567890",
      "companyAccountId": "clx8f4iii0011abcd12345678",
      "customPropertyValues": [
        {
          "propertyId": "clx8f6kkk0013abcd12345678",
          "value": "jane.doe@example.com",
          "createdAt": "2026-07-14T18:21:00.000Z",
          "source": "FORM",
          "property": {
            "id": "clx8f6kkk0013abcd12345678",
            "name": "Email",
            "object": "VISITOR"
          }
        }
      ],
      "recordedEvents": []
    },
    "companyAccount": {
      "id": "clx8f4iii0011abcd12345678",
      "createdAt": "2026-06-01T09:14:00.000Z",
      "updatedAt": "2026-07-14T18:32:05.000Z",
      "workspaceId": "clx8ezzzz0000abcd12345678",
      "name": "Example Corp",
      "websiteDomain": "example.com",
      "engaged": true,
      "description": "Example Corp builds widgets.",
      "linkedinUrl": "https://linkedin.com/company/example",
      "sector": "Information Technology",
      "industryGroup": "Software & Services",
      "industry": "Software",
      "subIndustry": "Application Software",
      "employeeCount": 250,
      "estimatedAnnualRevenue": "50000000",
      "amountRaised": "12000000",
      "trafficRank": "high",
      "foundedYear": 2015,
      "city": "San Francisco",
      "state": "CA",
      "country": "US",
      "postalCode": "94105",
      "technologies": "react,aws",
      "clearbitConfidence": null,
      "customPropertyValues": []
    }
  }
}

Account event payload

{
  "eventType": "session_closed",
  "timestamp": "2026-07-14T18:32:05.000Z",
  "data": {
    "id": "clx8f4iii0011abcd12345678",
    "createdAt": "2026-06-01T09:14:00.000Z",
    "updatedAt": "2026-07-14T18:32:05.000Z",
    "workspaceId": "clx8ezzzz0000abcd12345678",
    "name": "Example Corp",
    "websiteDomain": "example.com",
    "engaged": true,
    "description": "Example Corp builds widgets.",
    "linkedinUrl": "https://linkedin.com/company/example",
    "sector": "Information Technology",
    "industryGroup": "Software & Services",
    "industry": "Software",
    "subIndustry": "Application Software",
    "employeeCount": 250,
    "estimatedAnnualRevenue": "50000000",
    "amountRaised": "12000000",
    "trafficRank": "high",
    "foundedYear": 2015,
    "city": "San Francisco",
    "state": "CA",
    "country": "US",
    "postalCode": "94105",
    "technologies": "react,aws",
    "clearbitConfidence": null,
    "customPropertyValues": [
      {
        "propertyId": "clx8f7lll0014abcd12345678",
        "value": "Enterprise",
        "createdAt": "2026-07-14T18:21:00.000Z",
        "source": "ENRICHMENT",
        "property": {
          "id": "clx8f7lll0014abcd12345678",
          "name": "Plan Tier",
          "object": "ACCOUNT"
        }
      }
    ]
  }
}

Payload reference

There are two webhook action types, which share the same envelope but differ in what data contains:

Visitor event — the full session, visitor, and account details
Account event — the company account details only

All timestamps are ISO 8601 strings. Large numeric values (e.g. estimatedAnnualRevenue) are sent as strings.

Top-level envelope

Field	Type	Description
`eventType`	string	The type of event. Currently always `session_closed`.
`timestamp`	string	When the session closed.
`data`	object	The event body. For visitor events: `{ session, endUser, companyAccount }`. For account events: the company account object only.

`data.session` — the demo session

Fields common to all sessions:

Field	Type	Description
`type`	string	`INTERACTIVE_DEMO` or `AGENT_DEMO`.
`createdAt`	string	When the session started.
`closedAt`	string	When the session ended.
`mostRecentDemoName`	string	Name of the demo the visitor viewed.
`recordedEvents`	array	The activity events recorded during this session (see Recorded events).

Additional fields for interactive demo sessions (type: INTERACTIVE_DEMO):

Field	Type	Description
`recordedGuideSessionId`	string	Unique ID of the session.
`mostRecentProjectId`	string	ID of the demo (project) the visitor viewed most recently.
`mostRecentShareLinkId`	string	ID of the share link used to open the demo, if any.
`shareLink`	object	Present when the session came from a share link: `{ id, createdBy: { id, email } }` — the link and the teammate who created it.

Additional fields for AI agent demo sessions (type: AGENT_DEMO):

Field	Type	Description
`agentDemoSessionId`	string	Unique ID of the agent demo session.
`agentDemoId`	string	ID of the agent demo.

`data.endUser` — the visitor

Field	Type	Description
`id`	string	Unique visitor ID.
`createdAt`	string	When the visitor was first seen.
`updatedAt`	string	When the visitor record was last updated.
`sharedId`	string	Stable visitor identifier used across sessions.
`workspaceId`	string	ID of the Navattic workspace the visitor belongs to.
`companyAccountId`	string \| null	ID of the company account the visitor is matched to, if any.
`mostRecentEmail`	string	Visitor’s most recently captured email address.
`mostRecentName`	string	Visitor’s most recently captured name.
`mostRecentCompany`	string	Visitor’s most recently captured company name.
`mostRecentCountry`	string	Country from the visitor’s most recent session.
`mostRecentCountryRegion`	string	State/region from the visitor’s most recent session.
`mostRecentCity`	string	City from the visitor’s most recent session.
`converted`	boolean	Whether the visitor has ever converted (e.g. clicked a CTA).
`navigated`	boolean	Whether the visitor has ever navigated through a demo.
`engaged`	boolean	Whether the visitor has ever engaged with a demo.
`customPropertyValues`	array	Custom property values set on the visitor (see Custom property values).
`recordedEvents`	array	The session’s activity events, mirrored here for convenience (same shape as `session.recordedEvents`).

`data.companyAccount` — the account

null on visitor events when no account could be matched (or account info is unavailable for the visitor). This object is the entire data payload for account events.

Field	Type	Description
`id`	string	Unique account ID.
`createdAt`	string	When the account was first seen.
`updatedAt`	string	When the account record was last updated.
`workspaceId`	string	ID of the Navattic workspace the account belongs to.
`websiteDomain`	string	The account’s website domain (e.g. `acme.com`).
`name`	string \| null	Company name.
`engaged`	boolean	Whether anyone from the account has engaged with a demo.
`description`	string \| null	Company description (from enrichment).
`linkedinUrl`	string \| null	Company LinkedIn URL.
`sector`	string \| null	Company sector.
`industryGroup`	string \| null	Industry group.
`industry`	string \| null	Industry.
`subIndustry`	string \| null	Sub-industry.
`employeeCount`	number \| null	Estimated employee count.
`estimatedAnnualRevenue`	string \| null	Estimated annual revenue.
`amountRaised`	string \| null	Total funding raised.
`trafficRank`	string \| null	Website traffic rank.
`foundedYear`	number \| null	Year the company was founded.
`city`	string \| null	Company HQ city.
`state`	string \| null	Company HQ state.
`country`	string \| null	Company HQ country.
`postalCode`	string \| null	Company HQ postal code.
`technologies`	string \| null	Technologies detected on the company’s website.
`clearbitConfidence`	string \| null	Confidence level of the enrichment match.
`customPropertyValues`	array	Custom property values set on the account (see Custom property values).

Custom property values

Each entry in endUser.customPropertyValues and companyAccount.customPropertyValues:

Field	Type	Description
`propertyId`	string	ID of the custom property.
`value`	string	The property value.
`createdAt`	string	When the value was set.
`source`	string	How the value was captured: `FORM`, `IDENTIFY`, `QUERY_PARAMS`, `REDUCER`, `SHARE_LINK`, `PRESENTATION`, `ENRICHMENT`, `INTEGRATION`, or `OTHER`.
`property`	object	The property definition: `{ id, name, object }`, where `object` is `END_USER` or `COMPANY_ACCOUNT`.

Recorded events

Each entry in session.recordedEvents (and mirrored in endUser.recordedEvents) is one activity event from the session:

Field	Type	Description
`id`	string	Unique event ID.
`createdAt` / `updatedAt`	string	When the event occurred / was last updated.
`type`	string	Event type: `VIEW_STEP`, `START_FLOW`, `COMPLETE_FLOW`, `START_CHECKLIST`, `OPEN_CHECKLIST`, `CLOSE_CHECKLIST`, `IDENTIFY_USER`, `ENGAGE`, `CONVERTED`, `NAVIGATE`, `COMPLETE_TASK`, or `SESSION_CLOSED`.
`recordedStepId`	string	ID of the demo step the event occurred on.
`recordedStepIndex`	number	Position of the step within its flow.
`recordedStepCommonId`	string	Stable step identifier shared across demo versions.
`recordedStepName`	string	Name of the step.
`recordedFlowId` / `recordedFlowName`	string	ID and name of the flow.
`recordedProjectId` / `recordedProjectName`	string	ID and name of the demo (project).
`recordedChecklistId` / `recordedChecklistName`	string	ID and name of the checklist, for checklist events.
`recordedTaskId` / `recordedTaskName`	string	ID and name of the checklist task, for task events.
`recordedInterestId` / `recordedInterestName`	string	ID and name of the interest, for interest-driven demos.
`urlNavigated`	string	Destination URL, for `NAVIGATE` events.
`workspaceId`	string	ID of the Navattic workspace.
`projectId`	string \| null	ID of the demo the event belongs to.
`projectShareLinkId`	string \| null	ID of the share link the session came from.
`flowId`	string \| null	ID of the flow the event belongs to.
`checklistId`	string \| null	ID of the checklist the event belongs to.
`projectVersionId`	string \| null	ID of the published demo version being viewed.
`projectLanguage`	string \| null	Language of the demo version being viewed.
`guideId`	string \| null	ID of the guide shown during the event.
`sessionId`	string \| null	ID of the session the event belongs to.
`endUserId`	string	ID of the visitor who triggered the event.
`mobileId` / `mobileVersionId`	string \| null	IDs of the mobile demo and version, for mobile demos.

Request headers

Header	Value
`Content-Type`	`application/json`
`User-Agent`	`navattic-tour`
`Authorization`	Only sent when configured on the webhook: `Basic <credentials>` or `Bearer <token>`.

Testing

A free service like webhook.site can be an easy way to get started and test the Webhook integration.

Webhook.site is a public webhook testing service, so it is recommended only to send test data when using this, as you could inadvertently expose customer event data.

Opportunity owner fields

When a Launchpad presentation is connected to a Salesforce opportunity, the webhook payload includes two additional fields for the opportunity owner:

Field	Description
`opportunityOwnerEmail`	Email address of the Salesforce user who owns the opportunity
`opportunityOwnerId`	Salesforce user ID of the opportunity owner

These fields let you route webhook events to the right rep — for example, triggering a Slack notification or Zapier workflow that notifies the opportunity owner when their prospect views a demo.

Send data to Zapier using Webhook

Sending webhook events to Zapier allows you further filter and format the data within Zapier before sending it to additional destinations like Google Sheets, Gmail, Notion, or more. This setup demo includes all the steps you need to send data from Navattic to Zapier.

Use the Webhook integration to integrate with a Zapier workflow using a Zap URL. Learn more about triggering Zaps from webhooks.

Build

For Sellers

Share

Analyze

Copilot

Tracking & Integrations

Workspace

Help

Example payloads

Payload reference

Top-level envelope

`data.session` — the demo session

`data.endUser` — the visitor

`data.companyAccount` — the account

Custom property values

Recorded events

Request headers

Testing

Opportunity owner fields

Send data to Zapier using Webhook

​Example payloads

​Payload reference

​Top-level envelope

​data.session — the demo session

​data.endUser — the visitor

​data.companyAccount — the account

​Custom property values

​Recorded events

​Request headers

​Testing

​Opportunity owner fields

​Send data to Zapier using Webhook

Example payloads

Payload reference

Top-level envelope

`data.session` — the demo session

`data.endUser` — the visitor

`data.companyAccount` — the account

Custom property values

Recorded events

Request headers

Testing

Opportunity owner fields

Send data to Zapier using Webhook