Segment

Integrating with Segment allows you to process the raw event data from Navattic in any way you want. Navattic strives to minimize the changes to the Segment integration, and if necessary will provide ample notice for any breaking changes. Events will be sent to your Segment setup whenever a Visitor session in your demo is marked as closed. The timestamp in each respective event will be an ISO-8601 formatted date-time string that signifies the closing time of the session. The event will also contain information about the session, including a list of the recorded events associated with the session, as well as the corresponding end-user the session relates to, and the company account, if any (company account can be null).

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Segment and Webhook

Event Types

Segment supports two different types of events: track and identify. Track events contain information about how a visitor interacted with your demo (e.g. viewed a flow step) while Identify events contain identification information for the associated visitor and company account.

Show Segment Example Track Event

{
  event: 'Session Closed',
  userId: 'abc123',
  properties: {
    timestamp: '2024-07-24T21:21:21.389Z',
    session: {
      closed_at: '2024-07-24T21:21:21.389Z',
      closed_by: 'PAGE_LEAVE',
      recorded_events: [
        {
          id: 'clz0czwjs000008m54x5mbzbp',
          created_at: '2024-07-24T21:21:21.389Z',
          updated_at: '2024-07-24T21:21:21.389Z',
          type: 'VIEW_STEP',
          recorded_step_id: 'clz0d3sq7000608m52n529l9k',
          recorded_step_index: 5,
          recorded_step_common_id: 'clz0d3x7y000708m5bzlwfll2',
          recorded_step_name: 'step name',
          recorded_flow_id: 'clz0d40v5000808m58evb8g7j',
          recorded_flow_name: 'flow name',
          recorded_project_id: 'clz0d45gc000908m5207lhziy',
          recorded_project_name: 'project name',
          recorded_checklist_id: 'clz0d49n2000a08m56936629p',
          recorded_checklist_name: 'checklist name',
          recorded_task_id: 'clz0d4cuu000b08m50rf86gqz',
          recorded_task_name: 'task name',
          url_navigated: '/',
          workspace_id: 'clz0d53sj000c08m5gjn2259r',
          project_id: 'clz0d5acx000d08m5hz4gbxqr',
          project_share_link_id: 'clz0d5m14000e08m599mb3qtl',
          flow_id: 'clz0d5xv5000f08m58grzam4a',
          checklist_id: 'clz0d64g3000g08m5fxdzd6v7',
          project_version_id: 'clz0d6i2i000h08m5hajn057b',
          project_language: 'EN',
          guide_id: 'clz0d7qsh000i08m58mpp9vka',
          session_id: 'clz0d7ufl000j08m583hzej1n',
          end_user_id: 'clz0d7xye000k08m55wos3qra',
          mobile_id: 'clz0d817k000l08m511at4wdx',
          mobile_version_id: 'clz0d84ik000m08m5cr8x1juy'
        },
        ...
      ]
    },
    company_account: {
      total_sessions: 5,
      total_steps: 50,
      total_time: 600,
      total_visitors: 3
    },
    end_user: {
      total_sessions: 2,
      total_steps: 20,
      total_time: 300,
      custom_attributes: [
        {
          id: 'clz0dbz6k000o08m59ouc2ss1',
          created_at: '2024-07-24T21:21:21.389Z',
          updated_at: '2024-07-24T21:21:21.389Z',
          end_user_id: 'clz0dc7ea000q08m54tz14g3u',
          created_by_event_id: 'clz0dcb0f000r08m5awp54t65',
          name: 'attribute name',
          attribute_source: 'OTHER',
          data_type: 'STRING',
          value_string: 'value',
          value_bool: null,
          value_number: null,
          value_json: null,
          value_date_time: null
        },
        ...
      ]
    }
  }
}

Show Segment Example Visitor Identify Event

{
  "event": "Visitor Identified",
  "userId": "clzkcqncr000b58dedjgu4bug"
  "properties": {
    "email": "john.doe@acme.com",
    "full_name": "John Doe"
    "company": {
      "account_type": "ACCOUNT",
      "amount_raised": "5000000",
      "city": "San Francisco",
      "clearbit_confidence": "HIGH",
      "country": "United States",
      "created_at": "2024-08-07T21:19:10.011Z",
      "custom_property_values": [],
      "description": "Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam vehicula, nisi a commodo efficitur, eros turpis volutpat massa, vitae fermentum felis justo vel purus. Sed sit amet risus id elit bibendum hendrerit in id lacus.",
      "employee_count": 500,
      "engaged": true,
      "estimated_annual_revenue": "75000000",
      "founded_year": 1990,
      "hubspot_account_id": "",
      "id": "clzkcqncr000c58de22xichxv",
      "industry": "Internet Software & Services",
      "industry_group": "Software & Services",
      "linkedin_url": "linkedin.com/company/acme-corporation",
      "name": "acme.com",
      "postal_code": "",
      "salesforce_account_id": "",
      "sector": "Information Technology",
      "state": "California",
      "sub_industry": "Cloud Services",
      "technologies": "",
      "total_sessions": 1,
      "total_steps": 10,
      "total_time": 300,
      "total_visitors": 1,
      "traffic_rank": "very_high",
      "updated_at": "2024-08-07T21:19:10.011Z",
      "website_domain": "acme.com",
      "workspace_id": "clzd3d50a0000d8de3cc32ubs"
    }
}

Show Segment Example Company Account Identify Event

{
  "event": "Account Identified",
  "userId": "clzkd1c5i002v58dea2dzc6zo",
  "properties": {
    "account_type": "ACCOUNT",
    "amount_raised": "5000000",
    "city": "San Francisco",
    "clearbit_confidence": "HIGH",
    "country": "United States",
    "created_at": "2024-08-07T21:27:28.711Z",
    "custom_property_values": [],
    "description": "Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam vehicula, nisi a commodo efficitur, eros turpis volutpat massa, vitae fermentum felis justo vel purus. Sed sit amet risus id elit bibendum hendrerit in id lacus.",
    "employee_count": 500,
    "engaged": true,
    "estimated_annual_revenue": "75000000",
    "founded_year": 1990,
    "hubspot_account_id": "",
    "id": "clzkd1c5i002w58de8qshfub0",
    "industry": "Internet Software & Services",
    "industry_group": "Software & Services",
    "linkedin_url": "linkedin.com/company/acme-corporation",
    "name": "acme.com",
    "postal_code": "",
    "salesforce_account_id": "",
    "sector": "Information Technology",
    "state": "California",
    "sub_industry": "Cloud Services",
    "technologies": "",
    "total_sessions": 1,
    "total_steps": 10,
    "total_time": 300,
    "total_visitors": 1,
    "traffic_rank": "very_high",
    "updated_at": "2024-08-07T21:27:28.711Z",
    "website_domain": "acme.com",
    "workspace_id": "clzd3d50a0000d8de3cc32ubs"
  }
}

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