Use this file to discover all available pages before exploring further.
Field mappings control how visitor and company data from
Navattic demos flows into your CRM system. This guide covers setup, available fields, and best
practices for HubSpot, Salesforce,
Marketo, and Pardot.
Navattic provides standard fields that can be mapped to your CRM. These are organized into Visitor fields (individual contacts) and Company fields (accounts).
Show Visitor fields
Name
Description
Type
Visitor Source
Indicates record came from Navattic
Text
Email
Visitor’s email address
Text
Visitor First Name
First name of the visitor
Text
Visitor Last Name
Last name of the visitor
Text
Last Viewed Flow ID
Navattic’s internal ID for the last flow viewed
Text
Last Viewed Flow Name
Human-readable name of the last flow viewed
Text
Last Viewed Project ID
Navattic’s internal ID for the last demo viewed
Text
Last Viewed Project Name
Human-readable name of the last demo viewed
Text
Last Viewed Step ID
Navattic’s internal ID for the last step viewed
Text
Last Viewed Step Name
Human-readable name of the last step viewed
Text
Last Viewed Step Index
Numerical position of the last step viewed (e.g., “3” for third step)
Text
Session ID
Unique identifier for the demo session
Text
Checklist Name
Name of the checklist being followed (if applicable)
Text
UTM Content
Campaign content parameter from the demo URL
Text
UTM Source
Traffic source parameter from the demo URL (e.g., “email”, “social”)
Text
UTM Medium
Marketing medium parameter from the demo URL (e.g., “cpc”, “organic”)
Text
UTM Campaign
Campaign name parameter from the demo URL
Text
UTM Term
Paid search keyword parameter from the demo URL
Text
UTM Referrer
Referring URL that brought the visitor to the demo
Text
Browser
Visitor’s web browser (e.g., Chrome, Safari, Firefox)
Text
Current URL
Full URL where the demo was viewed
Text
Path
URL path where the demo was viewed (excludes domain)
Text
Screen Width
Visitor’s screen width in pixels
Number
Screen Height
Visitor’s screen height in pixels
Number
Device
Device type (Desktop, Mobile, Tablet)
Text
Operating System
Visitor’s operating system (e.g., Windows, macOS, iOS)
Text
Show Company fields
Name
Description
Type
Company Source
Indicates record came from Navattic
Text
Name
Company name (enriched via Clearbit or form submission)
Text
Last Viewed Flow ID
Navattic’s internal ID for the last flow viewed by anyone at this company
Text
Last Viewed Flow Name
Human-readable name of the last flow viewed by anyone at this company
Text
Last Viewed Project ID
Navattic’s internal ID for the last demo viewed by anyone at this company
Text
Last Viewed Project Name
Human-readable name of the last demo viewed by anyone at this company
Text
Last Viewed Step ID
Navattic’s internal ID for the last step viewed by anyone at this company
Text
Last Viewed Step Name
Human-readable name of the last step viewed by anyone at this company
Text
Last Viewed Step Index
Numerical position of the last step viewed by anyone at this company
Text
Domain
Company’s primary web domain
Text
Description
Company description (from Clearbit enrichment)
Text
LinkedIn URL
Company’s LinkedIn page URL
Text
Employee Count
Number of employees (from Clearbit enrichment)
Text
City
Company headquarters city
Text
State
Company headquarters state/region
Text
Country
Company headquarters country
Text
Postal Code
Company headquarters postal code
Text
Technologies
Comma-separated list of technologies used by the company (from Clearbit)
