Analyze
Analyze performance
Understand the performance of your product demos and visitor behavior.
Analyze the performance of your product demos to understand what’s working and double down on your visitors are most interested in.
Navattic offers demo and visitor-level engagement insights via the Analytics and Visitors tabs. Additionally, within each Product Demo, users can access Flow completion rates under the Activity tab. To send Navattic data to another platform or your marketing website, visit Integrations.
If you identify a step with greater drop-off than others:
Engagement Details for each visitor includes all the demos they have engaged with. Visitors who viewed multiple demos or conducted multiple sessions will have all their information consolidated here.
Conversion Events indicate that a visitor “Navigated to URL”, or clicked a CTA that redirected them outside of your demo.
From the Visitors tab, you can also:
Product Demo Analyze tab
The Analyze tab for each demo contains this specific demo’s Visitors and Step completion rates. Click into a Visitor to view details about their form submissions and the actions they have taken throughout your demo and examine which steps visitors are dropping off at under Step breakdown.Try a demo
Analyze tab
- Investigate the appearance of the step: Could customers be confused by the text or other elements at this step?
- Consider adding a CTA before this step to engage viewers before they exit the demo
- Let us know - our team is happy to provide tailored guidance for your demo!
Analytics Dashboard
The Analytics Dashboard is a way to understand the performance of all your demos across the workspace.Watch video
Analyze dashboard
Metric definitions
Use this to identify changes over time that may correspond with marketing initiatives. For example, did your click-through rate increase singificantly due to a seasonal campaign? Use Filters to see the following metrics for a particular Product Demo or Timeframe.| Metric | Description |
|---|---|
| Unique visitors | The total number of visitors to step 1 of your demo |
| Engaged visitors | Unique visitors who advance 1+ steps in your demo |
| CTA clicks | The total number of visitor engagments with a CTA in your demo (we recommend adding CTAs at these conversion points) |
| Time spent per session | How long the average user spends on a browser tab containing your demo |
| Click-through rate | The % of Engaged Visitors who click a CTA during your demo |
| Steps viewed | The total number of demo steps viewed across your workspace |
Compare Product Demo Analytics
To compare the Analytics of two Product Demos, visit Analytics > Compare > Product demos > Select demo 1 and Select demo 2. You can also adjust the time period you would like to view using the calendar drop down. One of your demos will have a blue dot and one will have a gray dot next to the title which is the graph key.View Highest Performing Demos
To identify your highest-performing demos in Analytics, visit the Analytics tab and select Compare > Highest Performing Demos from the dropdown menu to view your top five demos for each section.Visitor Data and CSV Exports
The Visitors page within Navattic contains a full list of all users who have engaged with your demos. Identified visitors will include their name and email (if provided via a Navattic form or query strings); anonymous visitors will be assigned an unique ID that is tied to their browser profile.Try a demo
Visitor Analytics
Engagement Details for each visitor includes all the demos they have engaged with. Visitors who viewed multiple demos or conducted multiple sessions will have all their information consolidated here.
Conversion Events indicate that a visitor “Navigated to URL”, or clicked a CTA that redirected them outside of your demo.
From the Visitors tab, you can also:
- Filter Visitors by Engagement, Demos, Flows, or Emails (if using Forms).
- Export a .CSV file of your 5,000 most-recent visitors. For Visitors who have completed multiple Flows, Navattic will export the most-recently completed Flow or Demo to avoid creating duplicate records.
Tip: Explore our Integrations to send Visitor data to other tools like Slack,
Salesforce, Hubspot, Marketo, and more.
Read the Blog: 5 Ways to Get More out of Your Interactive Demo
Data
FAQs
How do I track converted Visitors in Navattic?
How do I track converted Visitors in Navattic?
How do I see the total number of Visitors for a Demo?
How do I see the total number of Visitors for a Demo?
From your Visitors tab, Filter by your Product Demo name to see only the Visitors who have engaged
with this Demo.
How do I separate Product Demo Analytics for different embeds or links?
How do I separate Product Demo Analytics for different embeds or links?
There are several ways to separate engagement data if you are using the same demo in multiple
places. Our recommendation is to create different share
links for your product demo and to view the
/path in your CSV export.
Do demos with or without Forms see more user engagement?
Do demos with or without Forms see more user engagement?
Form-gated demos may see a higher % of conversion events, as viewers who complete a Form are
oftentimes higher-intent. However, we have found ungated demos had about on average 12% higher
completion and 5% higher engagement rates.
Why are there a lot of Step 1 views?
Why are there a lot of Step 1 views?
If your demo is embedded as an iFrame on a high-traffic landing page and does not include a
third-party form, each website visitor is “loading” the first step of your demo. In this case,
Step 1 views represent each time your webpage has been loaded and may include users who do not
click into your demo; for ungated embedded demos, Step 2 views would provide a better
representation for how many users have interacted with each Demo.
Why are there more Views for later steps?
Why are there more Views for later steps?
Within the Product Demo page, each step view represents a time that page has been loaded. If a
user refreshes a particular step of your demo, this will count this as two views. If present, this
discrepancy is usually small.
How do I add UTMs to an embedded demo?
How do I add UTMs to an embedded demo?
To track UTMs for Visitors to an embedded demo, add your UTMs to the end of the src link in
your Navattic Website Embed code (the highlighted section below). Note that Navattic does not pull
UTMs from the top frame of the page for embedded demos.
How can I configure my Navattic form to accept only business/work emails?
How can I configure my Navattic form to accept only business/work emails?