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The Marketo tracking script provides a very low-lift way to start with Navattic integrations. Once enabled, the Marketo tracking script will allow demo activity to show up as “page view” events under the correct Marketo Lead even when the viewer is not identified in Navattic. The Marketo tracking script is great for:
  • Sales teams that share demo landing pages or demo centers as leave-behinds
  • Quickly tagging contacts with a Navattic page view event.
This differs from the Marketo direct integration which documents demo activity as Contact Properties; features like field mapping for UTMs and form fills, and activity timeline events are only available with the direct Marketo direct integration.

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Setup Steps

1

Setup a Custom Domain

Marketo will track the various activities that occur on your dedicated domain (ex. “stripe.com” or “archbee.com”). To configure this, setup a Custom Domains.
Custom domains are included on the Navattic Growth plan. Please contact success@navattic.com to add this to your plan.
2

Locate your Marketo Munchkin ID

To enable this tracking script, you’ll need to find your Marketo Munchkin ID. To find this, follow the instructions here.
3

Add your Marketo Munchkin ID to Navattic Demos

Visit your Navattic demo > select the three dots next to the Share button > Tracking scripts. Paste your Munchkin ID into the Marketo input field. Once the Marketo Munchkin ID is added, publish your demo in Navattic.