Form builder
Forms are one of the most effective ways to capture visitor information during demos. Forms can identify visitors, qualify leads, and trigger personalized follow-ups based on demo engagement.

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Why use forms in demos?

Forms serve multiple purposes in your interactive demos:
  • Lead capture: Collect visitor contact information for follow-up
  • Lead qualification: Gather company and role information to prioritize outreach
  • Personalization: Use form data to customize the demo experience
  • Analytics: Track conversion rates and identify drop-off points
  • Integration: Sync form submissions with your CRM and marketing automation tools

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How to create a form

Forms can be created from within the flow builder or on the forms page. Once a form has been created, it can be reused across different demos. To create a form, follow these steps:
1

Click +Create on the Forms page

Click +Create to be taken directly into the form builder.
2

Add form fields

Add form fields by clicking on the Properties in the left sidebar. Every form field has an associated property. A property is field of information stored on a Visitor or an Account.Mark the field as required if you want to require every visitor to fill it out.Form builder properties
3

Adjust settings (optional)

Adjust the settings of the form by clicking Settings in the top right. You can configure things like the submit button text, the company logo on the form, and the repeat visitor behavior.
Visitors who have already submitted the form will bypass it and continue to the next step.
Form builder repeat behavior
4

Publish your form

Once you’ve finished adding form fields, click Publish to save your form. Inside the form builder, you can now add the form by adding a form step and selecting the form.
Congratulations — you’ve finished building your first form, next learn how to view submissions and connect it to your CRM.

Form Submissions

View and export form submission data

Field Mappings

Configure how form fields map to your CRM