Custom properties
Custom properties allow you to collect specific information from visitors beyond standard fields like name and email. Create custom fields tailored to your business needs, qualification criteria, and integration requirements.

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What are custom properties?

Custom properties are configurable form fields that you define to capture additional visitor information. They can be:
  • Lead qualification data: Budget, timeline, team size
  • Demographic information: Industry, role, department
  • Product interests: Features, use cases, integrations
  • Custom identifiers: Account ID, customer number, campaign code
Custom properties are used as a centralized way to track information about visitors. It is used across Forms, Personalization, Identification, and Integration field mappings.

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Property types

Text

Single-line text for names, titles, or short answers

Textarea

Multi-line text for comments or detailed responses

Email

Email address field with automatic validation

Checkbox

Boolean fields for opt-ins or confirmations

Multiselect

Multiple choice options for features or preferences

Phone

Phone number field with formatting validation

Date

Date picker for timelines or scheduling

Number

Numeric inputs for quantities, budget, or team size

Select

Dropdown with single selection from predefined options

URL

Validated URL inputs for websites or resources

Image

Upload field for logos, screenshots, or visual content