"Our goal is to show customers the value of our product with as little friction as possible, and to encourage high-intent customers to have more in-depth conversations with sales. Anytime we release a new feature, we make a Navattic demo for it!"
Recommendations
For feature-specific demos, we recommend:- Keep your demo short (8-15 steps) to quickly show the “wow” moment of that feature
- If your demo is embedded on a specific features page, consider and ungated experience (without a form at the beginning)
- Maintain consistent CTAs across each of the feature-specific demos
Blog: Read 6 Feature Announcement Examples from SaaS
Companies to
see how other customers promote feature demos.
Customer Examples
Below are some customer examples we love. Keep an eye out for the recommendations highlighted above.
Dooly: In Action
Udemy: Udemy business
Datadog: Turn Security into a Team Sport
Payhawk: Sage Intacct Native Integration
Implementation Guide
Follow the guidance below to launch feature demos in no time. Use Project Analytics to assess completion rates or explore an integration with Google Analytics or Segment to compare engagement across multiple demos.1
Content
Focus on value: Aim for 8-15 steps that educate viewers on the impact of a specific product feature.
Make it interactive: Use tooltips, triggers, and beacons to let viewers experience using this feature or envision how to integrate it in their day to day
Skip to the tough stuff: Use a demo to showcase your product’s integrations or features that usually require expert guidance. Let viewers skip the setup and explore integrations at their own pace.
Make it interactive: Use tooltips, triggers, and beacons to let viewers experience using this feature or envision how to integrate it in their day to day
Skip to the tough stuff: Use a demo to showcase your product’s integrations or features that usually require expert guidance. Let viewers skip the setup and explore integrations at their own pace.2
CTAs
Be direct: Include a single CTA at the end of the demo that pushes qualified prospects to a custom demo, free trial, or gated assetSee conversions: Add a “Mark as Converted” click action to your primary CTA to view conversions in your Navattic Visitors tab
Tip: Common conversion CTAs are “Sign Up”, “Schedule Demo”, and “Get in touch”
3
Deployment
Provide options: Organize demos for various features or buyer personas. Embed demos side by side on a custom landing page (ex. Dooly in action), or use a checklist to present a list of options (ex. Navattic: What’s New?).Share context: Include a short blurb under each checklist item to help viewers identify the experience that is most relevant to them
Try ungating: Remember, feature demos are used to qualify prospects and to set the stage for more in-depth sales conversations. If gating, consider gating the entire landing page once to minimize the amount of friction for the viewer.
4
Recommended Structure
Steps 1-2: Share the context for your feature. What does this feature do? When is it used? (Klue’s Triage Mode demo is a great example)
Steps 3-9: Use Tooltips, Beacons, and Triggers to create an interactive experience. Keep text minimal to keep the focus on your product - demonstrate how easy and foolproof this feature is to use.
Steps 10-12: What is the next step for qualified prospects? Conclude your demo with 1 direct CTA that is consisent across all feature demos.
Customer Interview Series
See how Klue leverages Navattic for new feature announcements. Read about their strategy in the blog: Customer Interview Series: Integration Enablement with Jason OakleyWatch video
Feature Highlights
Watch video
Feature Highlights