Feature Highlights

"Our goal is to show customers the value of our product with as little friction as possible, and to encourage high-intent customers to have more in-depth conversations with sales. Anytime we release a new feature, we make a Navattic demo for it!"

Dooly

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Recommendations

• Keep your demo short (8-15 steps) to quickly show the “wow” moment of that feature
• If your demo is embedded on a specific features page, consider and ungated experience (without a form at the beginning)
• Maintain consistent CTAs across each of the feature-specific demos

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Customer Examples

Dooly: In Action

Udemy: Udemy business

Datadog: Turn Security into a Team Sport

Payhawk: Sage Intacct Native Integration

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Implementation Guide

1

Content

Focus on value: Aim for 8-15 steps that educate viewers on the impact of a specific product feature.Make it interactive: Use tooltips, triggers, and beacons to let viewers experience using this feature or envision how to integrate it in their day to day Skip to the tough stuff: Use a demo to showcase your product’s integrations or features that usually require expert guidance. Let viewers skip the setup and explore integrations at their own pace.

2

CTAs

Be direct: Include a single CTA at the end of the demo that pushes qualified prospects to a custom demo, free trial, or gated assetSee conversions: Add a “Mark as Converted” click action to your primary CTA to view conversions in your Navattic Visitors tab

Tip: Common conversion CTAs are “Sign Up”, “Schedule Demo”, and “Get in touch”

3

Deployment

Provide options: Organize demos for various features or buyer personas. Embed demos side by side on a custom landing page (ex. Dooly in action), or use a checklist to present a list of options (ex. Navattic: What’s New?).Share context: Include a short blurb under each checklist item to help viewers identify the experience that is most relevant to them Try ungating: Remember, feature demos are used to qualify prospects and to set the stage for more in-depth sales conversations. If gating, consider gating the entire landing page once to minimize the amount of friction for the viewer.

4

Recommended Structure

Steps 1-2: Share the context for your feature. What does this feature do? When is it used? (Klue’s Triage Mode demo is a great example) Steps 3-9: Use Tooltips, Beacons, and Triggers to create an interactive experience. Keep text minimal to keep the focus on your product - demonstrate how easy and foolproof this feature is to use. Steps 10-12: What is the next step for qualified prospects? Conclude your demo with 1 direct CTA that is consisent across all feature demos.

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Customer Interview Series