Feature Highlights

our goal is to show customers the value of our product with as little friction as possible, and to encourage high intent customers to have more in depth conversations with sales anytime we release a new feature, we make a navattic demo for it! " dooly goals feature demos are used to educate prospects and encourage more in depth sales conversations these demos usually have a more limited scope and audience than website overview docid\ gi ngpqz2homhd7oh4mx demos, and may include more detailed walkthroughs of specific use cases, new features, or integrations embed feature demos on product landing pages or in your marketing outreach recommendations for feature specific demos, we recommend keep your demo short (8 15 steps) to quickly show the "wow" moment of that feature if your demo is embedded on a specific features page, consider and ungated experience (without a form at the beginning) maintain consistent ctas across each of the feature specific demos blog read 6 feature announcement examples from saas companies to see how other customers promote feature demos customer examples below are some customer examples we love keep an eye out for the recommendations highlighted above dooly in action udemy udemy business datadog turn security into a team sport payhawk sage intacct native integration implementation guide follow the guidance below to launch feature demos in no time use project analytics https //docs navattic com/analytics to assess completion rates or explore an integration with google analytics or segment to compare engagement across multiple demos 1\ content focus on value aim for 8 15 steps that educate viewers on the impact of a specific product feature make it interactive use tooltips, triggers, and beacons to let viewers experience using this feature or envision how to integrate it in their day to day skip to the tough stuff use a demo to showcase your product's integrations or features that usually require expert guidance let viewers skip the setup and explore integrations at their own pace 2\ ctas be direct include a single cta at the end of the demo that pushes qualified prospects to a custom demo, free trial, or gated asset see conversions add a "mark as converted" click action to your primary cta to view conversions in your navattic visitors tab tip common conversion ctas are "sign up", "schedule demo", and "get in touch" 3\ deployment provide options organize demos for various features or buyer personas embed demos side by side on a custom landing page (ex dooly in action ), or use a checklist to present a list of options (ex navattic what's new? ) share context include a short blurb under each checklist item to help viewers identify the experience that is most relevant to them try ungating remember, feature demos are used to qualify prospects and to set the stage for more in depth sales conversations if gating, consider gating the entire landing page once to minimize the amount of friction for the viewer 4\ recommended structure steps 1 2 share the context for your feature what does this feature do? when is it used? ( klue's triage mode demo is a great example) steps 3 9 use tooltips, beacons, and triggers to create an interactive experience keep text minimal to keep the focus on your product demonstrate how easy and foolproof this feature is to use steps 10 12 what is the next step for qualified prospects? conclude your demo with 1 direct cta that is consisent across all feature demos customer interview series see how klue leverages navattic for new feature announcements read about their strategy in the blog customer interview series integration enablement with jason oakley