Blog: Read Implementing Interactive Demos for Multiple Product Lines to see how enterprise customers demo a variety of use cases.
Customer Examples
Below are some customer examples we love. Keep an eye out for:- Ability to tag and filter demos by use case or persona
- Interactivity and ease-of-use
- Ungated experiences
- Consistent CTAs
Fivetran: Demo Center
Digital Ocean: Product Tours
Absolute: Interactive product and feature tours
Vitally Academy
Cvent: Interactive Demo Library
UserEvidence: Demo Ranch
Implementation Guide
Use the guidance below to launch a Demo Center in no time! Use Project Analytics to identify your most engaging demos and explore an integration to quickly synthesize events data.Content
Focus on value: Aim for 8-15 steps that educate viewers on the impact of a specific solution and the pain point it addresses.Consider your audience: Demo Centers are great champion enablement assets. What are questions your champions are likely to receive internally, and how can your demo get ahead of common stakeholder concerns?Showcase integrations: Demo your product’s integrations or features that usually require expert guidance. Navattic demos can combine captures from multiple collections or platforms - no need to switch between different apps.
CTAs
Be direct: Include a single CTA that reinforces the next step in your sales process.See conversions: Consider embedding your demo on a landing page and integrating with Google Analytics 4 to combine Navattic engagement with your website event data.
Deployment
Provide options: Organize demos for various features or buyer personas. Include a short blurb to help viewers identify the experience that is most relevant to themTry ungating: Only a small portion of websites offer Demo Centers today. A Demo Center of any kind is likely to be an advantage over competitors. Consider ungating the page to allow internal champions to circulate this widely.
Recommended Structure
Steps 1-2: Set the stage for your demo. What problem does this feature solve, when is it used, and who uses it?Steps 3-9: Use Tooltips, Beacons, and Triggers to create an interactive experience. Keep navigation minimal to demonstrate how seamless this feature is to use.Steps 10-12: What is the next step for qualified prospects? Conclude your demo with 1 direct CTA or route visitors back to your Demo Center landing page.