"Our playbook gallery has the lowest exit rate of any page on our entire website and our overall site conversion rate has increased by 36%"
inaccord.comAccord

​
Goals

Equip your sales team with a Demo Center to engage prospects at every step of the journey. These demos often have a more limited scope than Website Overview demos and include detailed walkthroughs of specific use cases. Turn prospects into internal champions by encouraging them to share the Demo Center widely.
Blog: Read Implementing Interactive Demos for Multiple Product Lines to see how enterprise customers demo a variety of use cases.

​
Customer Examples

Below are some customer examples we love. Keep an eye out for:
  • Ability to tag and filter demos by use case or persona
  • Interactivity and ease-of-use
  • Ungated experiences
  • Consistent CTAs
demo-center-2

Fivetran: Demo Center

demo-center-3

Digital Ocean: Product Tours

demo-center-4

Revlitix: Take a Tour

demo-center-5

Vitally Academy

demo-center-6

Cvent: Interactive Demo Library

demo-center-7

Close: Interactive Demo Site

demo-center-8

Klue: Demo Arena

demo-center-9

UserEvidence: Demo Ranch

​
Implementation Guide

Use the guidance below to launch a Demo Center in no time! Use Project Analytics to identify your most engaging demos and explore an integration to quickly synthesize events data.
1

Content

Focus on value: Aim for 8-15 steps that educate viewers on the impact of a specific solution and the pain point it addresses.Consider your audience: Demo Centers are great champion enablement assets. What are questions your champions are likely to receive internally, and how can your demo get ahead of common stakeholder concerns?Showcase integrations: Demo your product’s integrations or features that usually require expert guidance. Navattic demos can combine captures from multiple collections or platforms - no need to switch between different apps.
2

CTAs

Be direct: Include a single CTA that reinforces the next step in your sales process.See conversions: Consider embedding your demo on a landing page and integrating with Google Analytics 4 to combine Navattic engagement with your website event data.
3

Deployment

Provide options: Organize demos for various features or buyer personas. Include a short blurb to help viewers identify the experience that is most relevant to themTry ungating: Only a small portion of websites offer Demo Centers today. A Demo Center of any kind is likely to be an advantage over competitors. Consider ungating the page to allow internal champions to circulate this widely.
4

Recommended Structure

Steps 1-2: Set the stage for your demo. What problem does this feature solve, when is it used, and who uses it?Steps 3-9: Use Tooltips, Beacons, and Triggers to create an interactive experience. Keep navigation minimal to demonstrate how seamless this feature is to use.Steps 10-12: What is the next step for qualified prospects? Conclude your demo with 1 direct CTA or route visitors back to your Demo Center landing page.

​
Customer Interview Series

See how Demandbase uses Navattic as the foundation for their interactive demo library. Read about their strategy in the blog: Customer Interview Series: Demo Library with Tara Quehl
Watch video
Demo Center