Demo Center

" our playbook gallery has the lowest exit rate of any page on our entire website and our overall site conversion rate has increased by 36% " accord goals equip your sales team with a demo center to engage prospects at every step of the journey these demos often have a more limited scope than website overview docid\ gi ngpqz2homhd7oh4mx demos and include detailed walkthroughs of specific use cases turn prospects into internal champions by encouraging them to share the demo center widely blog read implementing interactive demos for multiple product lines to see how enterprise customers demo a variety of use cases customer examples below are some customer examples we love keep an eye out for ability to tag and filter demos by use case or persona interactivity and ease of use ungated experiences consistent ctas fivetran demo center digital ocean product tours revlitix take a tour vitally academy cvent interactive demo library close interactive demo site klue demo arena userevidence demo ranch implementation guide use the guidance below to launch a demo center in no time! use project analytics https //docs navattic com/analytics to identify your most engaging demos and explore an integration to quickly synthesize events data 1\ content focus on value aim for 8 15 steps that educate viewers on the impact of a specific solution and the pain point it addresses consider your audience demo centers are great champion enablement assets what are questions your champions are likely to receive internally, and how can your demo get ahead of common stakeholder concerns? showcase integrations demo your product's integrations or features that usually require expert guidance navattic demos can combine captures from multiple collections or platforms no need to switch between different apps 2\ ctas be direct include a single cta that reinforces the next step in your sales process see conversions consider embedding your demo on a landing page and integrating with google analytics 4 to combine navattic engagement with your website event data 3\ deployment provide options organize demos for various features or buyer personas include a short blurb to help viewers identify the experience that is most relevant to them try ungating only a small portion of websites offer demo centers today a demo center of any kind is likely to be an advantage over competitors consider ungating the page to allow internal champions to circulate this widely 4\ recommended structure steps 1 2 set the stage for your demo what problem does this feature solve, when is it used, and who uses it? steps 3 9 use tooltips, beacons, and triggers to create an interactive experience keep navigation minimal to demonstrate how semless this feature is to use steps 10 12 what is the next step for qualified prospects? conclude your demo with 1 direct cta or route visitors back to your demo center landing page customer interview series see how demandbase uses navattic as the foundation for their interactive demo library read about their strategy in the blog customer interview series demo library with tara quehl