Welcome to Navattic
Best Practices
Learn how to create top-performing interactive demos. Visit the Customer Showcase and 2024 State of the Interactive Product Demo Report to see best practices in action.
- Prioritize vibrant, visual, and value-adding product areas when taking Captures. Use the Capture Editor to brush up text or images if needed.
- Use Tooltips, Beacons, and Backdrops to highlight the most important elements on each step. Visit demos by Mixpanel, Edge Delta, and DailyPay for inspiration.
- Top performing demos start with a hook, address customers directly, and contain 10-15 steps with 100-200 characters per step. Visit Copywriting for more expert tips.
- Boost conversion: Add CTAs after major product wow moments, on your final step, or throughout your demo with Escape View (recommended for 10+ step demos)
- Set Responsive Strategies to determine how demos appear at different resolutions (send your demo link to [email protected] if you’re not sure which strategy to use).
Remember, the goal of your demo is to encourage visitors to take the next step, whether that is booking a sales demo, starting a free trial, upgrading an in-app feature, or something else entirely. On average, Navattic demos convert 15-20% of engaged visitors.
Consider including the following conversion opportunities in your demo.
- Conclude your demo with 1-2 CTAs - Add a button to the last step your demo to direct visitors to the next step (ex. "Start a free trial", "Book a demo", etc.)
- Include a mid-demo conversion step - In addition to the last step of your demo, we found that the most CTA clicks occurred on step 7 of a Flow. Consider a dedicated conversion step right after a major reveal or “wow moment” in your demo, as shown in this top-of-funnel demo by Guru.
- Include Escape View in Tooltips and Modals - While many demo visitors will complete your demo, a high-intent or returning visitor may be ready to convert before reaching a dedicated conversion step. Add Escape View to give visitors access the CTA option at any point.
Tip: When linking to other pages, consider adding UTM_source=navattic to identify traffic that stems from your demo (more info on UTMs).