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Interactive demos can be a powerful asset for Outbound by driving engagement and increasing booked meetings. By sending demos to prospects, you can shorten sales cycles by providing hands-on access early in the buying process. Sales reps responsible for development (SDRs, BDRs) can send demos to a broader list of prospects. Demos help you quickly identify who is actively engaging and interested in learning more about the product or service. This approach helps prioritize follow-up with the most qualified leads.

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What to send prospects

When reaching out cold, craft a short, personalized email that introduces the demo and includes clear instructions on how to view it. Set expectations around time investment (e.g., “This interactive demo takes just 3–5 minutes to explore”). Position the demo as a quick way to get a feel for the product’s value, no meeting required.
Try short (2–4 words) email subject lines to boost open rates for outbound. Keep the message short and casual and avoid overly salesy language.

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How to follow up

Following up is essential for outbounding — the modern buyer evaluating software is busy and might have forgotten to open the demo. We recommend creating a reminder to follow up two days after sending a demo if there hasn’t been any activity. After two days:

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If the prospect has viewed the demo

This is a great opportunity to invite the prospect to book time for a live demo.

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If the prospect hasn’t viewed the demo

Encourage them to try the demo and offer assistance if they have any questions.
Following up is essential for outbounding — for targeted outreach, set a reminder to follow up two days after sending a demo.

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What to do when a prospect views the demo

When a prospect views a demo, you’ll receive an Email alert as soon as the session has ended. We recommend reaching out to the prospect as soon as you receive this alert either by phone or email. In the email, you’ll receive insight of what the prospect is interested in. We recommend focusing your discussion on the prospect’s selected interests. Email Alerts Interest Levels

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Example outbound plays

Looking for inspiration? Check out our example plays (like competitor takedowns, role-based personalization, or re-engaging churned customers) to spark ideas for your next outbound strategy. These approaches can help you tailor your outreach and stand out in the inbox.
Use Interactive demos to highlight features that previously lost or stalled deals.
Use Interactive demos to highlight how your product performs better than your competitors.
  • Different roles care about different aspects of your product, SEs want depth, PMMs want storytelling, Demand Gen wants conversions.
    • For SEs: a demo that shows how the platform integrates, configures, or scales, i.e. technical proof points.
    • For Product Marketing: a demo built to highlight a new feature or message launch, showcasing the story they want to tell.
    • For Demand Gen: a short, conversion-focused demo that mirrors the website journey and encourages action.
Outbound to churned customers who churned due to: strategy fit, feature functionality, etc.

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Example outbound email templates

Try some of other example email templates for outbounding we created to get started. We recommend tailoring them to your product and use case.

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Create templates for your emails

Once your happy with your copy, create email templates to save yourself time and effort when sending out emails.
email-templates

Adding demos to email templates

Save email templates in your preferred email outbounding tool