Interactive demos can be a powerful asset for Outbound by driving engagement and increasing booked meetings. By sending demos to prospects, you can shorten sales cycles by providing hands-on access early in the buying process. Sales reps responsible for development (SDRs, BDRs) can send demos to a broader list of prospects to quickly identify who is actively engaging and interested in learning more about the product or service. This approach helps prioritize follow-up with the most qualified leads.

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What to send prospects

When reaching out cold, craft a short, personalized email that introduces the demo, includes clear instructions on how to view it, and sets expectations around time investment (e.g., “This interactive demo takes just 3–5 minutes to explore”). Position the demo as a quick way to get a feel for the product’s value—no meeting required.
Outbound email
Subject: 3 minute {Company} demo
Hi {First Name},
How are you handling {Challenge} today?
Wanted to share a 3 minute product demo so you can see how {Product} can help.
Open to learning more?
Sarah Almonds
Business Development | Navattic
Try short (2–4 words) email subject lines to boost open rates for outbound. Keep the message short and casual and avoid overly salesy language.

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How to follow up

Following up is essential for outbounding — the modern buyer evaluating software is busy and might have forgotten to open the demo. We recommend creating a reminder to follow up two days after sending a demo if there hasn’t been any activity. After two days:

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If the prospect has viewed the demo

This is a great opportunity to invite the prospect to book time for a live demo.
Outbound viewed demo email
I saw that you’ve had a chance to look at the demo and that you are interested in {Interest}.
Would it make sense to schedule a call to discuss this further? Here is my calendar link to book time to chat: {Calendar link}.

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If the prospect hasn’t viewed the demo

Encourage them to try the demo and offer assistance if they have any questions.
Outbound hasn't viewed demo email
Just wanted to send a quick reminder to check out the demo I shared.
Let me know if you have any questions when you get the chance to check it out!
Following up is essential for outbounding — for targeted outreach, set a reminder to follow up two days after sending a demo.

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What to do when a prospect views the demo

When a prospect views a demo, you’ll receive an Email alert as soon as the session has ended. We recommend reaching out to the prospect as soon as you receive this alert either by phone or email. In the email, you’ll receive insight of what the prospect is interested in. We recommend focusing your discussion on the prospect’s selected interests. Email Alerts Interest Levels

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Example outbound plays

Looking for inspiration? Check out our example plays—like competitor takedowns, role-based personalization, or re-engaging churned customers—to spark ideas for your next outbound strategy. These approaches can help you tailor your outreach and stand out in the inbox.
Use Interactive demos to highlight features that previously lost or stalled deals.
Outbound email
Subject: We just shipped {Feature name}
Hi {First Name},
Since we last spoke, we’ve shipped {Feature name}, something I recall was critical to your team. Here’s a short walkthrough in case it’s worth revisiting:
Use Interactive demos to highlight how your product performs better than your competitors.
Outbound email
Subject: We just shipped {Feature name}
Hi {First Name},
Thought you’d find this quick demo helpful—it shows how we stack up against {Competitor} and where we tend to outperform.
  • Different roles care about different aspects of your product, SEs want depth, PMMs want storytelling, Demand Gen wants conversions.
    • For SEs: a demo that shows how the platform integrates, configures, or scales, i.e. technical proof points.
    • For Product Marketing: a demo built to highlight a new feature or message launch, showcasing the story they want to tell.
    • For Demand Gen: a short, conversion-focused demo that mirrors the website journey and encourages action.
Outbound to churned customers who churned due to: strategy fit, feature functionality, etc.
Outbound email
Subject: We just shipped {Feature name}
Hi {First Name},
Teams that left and came back usually cite {Feature name}, here’s a quick look at how the platform’s evolved since you last used it:

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Example outbound email templates

Try some of other example email templates for outbounding we created to get started. We recommend tailoring them to your product and use case.
Outbound email
Subject: Customized demo for {Company}
Hi {First Name},
How are you handling {Challenge} today?
Wanted to share a 3 minute product demo so you can see how {Product} can help.
Open to learning more?
Outbound email
Subject: Interactive demo for {Company} – no signup needed
Hi {First Name},
I saw a few people from {Company} were spending time on our website.
I put together a quick interactive walkthrough of {Product}—no login, no setup required.
It’s the fastest way to see if it’s a fit.
Open to learning more?
Outbound email
Subject: See how gets solved in 2 minutes
Hi {First Name},
We built a quick interactive demo showing how helps teams like yours solve {Problem}.
No slides or long videos—just click through and see it in action.
Open to scheduling a call?
Outbound email
Subject: A faster way to evaluate {Product}
Hi {First Name},
Instead of booking time right away, here’s a quick hands-on demo. It’s an easy way to see what can do.
If it’s relevant, happy to chat: {Calendar link}
Outbound email
Subject: Thought this demo might be relevant
Hi {First Name},
Given that you were looking at {X} on our website, I put together this demo to show how can help teams like yours solve {Problem}.
Takes less than 3 minutes to explore.

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Create templates for your emails

Once your happy with your copy, create email templates to save yourself time and effort when sending out emails.
email-templates

Adding demos to email templates

Save email templates in your preferred email outbounding tool