Playbooks

Navattic Field Mappings

Here is the full list of default Navattic field mappings that may be sent to HubSpot, Salesforce, Marketo, and Pardot. In addition to these default field mappings, you are also able to map any form fields.

Visitors

Property Name

Description

Data Type

Visitor First Name

First name of the visitor.

Text / String

Visitor Last Name

Last name of the visitor.

Text / String

Last Viewed Flow ID

Navattic ID of the last viewed flow.

Text / String

Last Viewed Flow Title

Title of the last viewed flow.

Text / String

Last Viewed Project ID

Navattic ID of the last viewed project.

Text / String

Last Viewed Project Title

Title of the last viewed project.

Text / String

Last Viewed Flow Step ID

Navattic ID of the last viewed step.

Text / String

Last Viewed Flow Step Title

Title of the last viewed step.

Text / String

Last Viewed Flow Step Number

Index of the last viewed step.

Number

Session ID

UUID of the session.

Text / String

Checklist Name

Name of the checklist, if present.

Text / String

UTM Content

N/A

Text / String

UTM Source

N/A

Text / String

UTM Medium

N/A

Text / String

UTM Campaign

N/A

Text / String

UTM Term

N/A

Text / String

UTM Referrer

N/A

Text / String

Browser

The type of browser the viewer is using.

Text / String

Current URL

The current URL of the viewer's browser.

Text / String

Path

The current path of the viewer's browser.

Text / String

Screen Width

The width of the viewer's screen.

Number

Screen Height

The height of the viewer's screen.

Number

Device

The type of device the viewer is using.

Text / String

Operating System

The operating system the viewer is using.

Text / String

Visitor Source

Navattic Identifier

Text / String

Companies

Property Name

Description

Data Type

Name

The company name

Text / String

Domain

Company domain

Text / String

Description

Description of company

Text / String

LinkedIn URL

The company's LinkedIn page

Text / String

Employee Count

The number of employees at the company

Text / String

City

The city the company is located

Text / String

State

The state/region the company is located

Text / String

Country

The country the company is located

Text / String

Postal code

The postal code of the company

Text / String

Technologies

Comma separated list of the tech Clearbit used to determine the data

Text / String

Company Source

Navattic Identifier

Text / String