Identification helps you understand which Visitors and Accounts are engaging with your demos. This section covers the various methods of identifying Visitors and Accounts in Navattic.

How to identify visitors

There are a few different ways to identify visitors in Navattic:

Forms

Add a form gate to your demo (Good for website embeds)

Query Params

Add tracking params to the URL (Good for email campaigns)

Navattic JS

Track logged in users in your app (Good for in-app demos)

Forms
Query Params
Navattic JS

One easy way to identify visitors to your interactive demos is through a form. Follow these steps to add a Navattic or third-party (ex Marketo, Hubspot, etc) form:

Navattic Forms

Capture and track visitor information through forms in your demos.

Embedded forms

Integrate third-party forms and scheduling tools directly in your demo.

Query strings can be used to add identification tokens to demo share links at scale. This occurs outside of the Navattic app and is a quick way to identify demo recipients if you are sending a quick email or setting up an email campaign.

Manual Entry of Query Strings

Full Name, Email, and Company Name can be added to any demo share link as identification tokens, using the corresponding Attribute Names:

Value	Type	Attribute Name
Full name	STRING	user.fullName
Email	STRING	user.email
Company name	STRING	company.name

Use this format when adding attributes to the end of any Navattic demo share link:

navattic-demo-link``?``attribute=value

For example, this link will now identify the recipient as jane.doe@navattic.com, since the “user.email” attribute is set to “jane.doe@navattic.com”.

https://training.navattic.com/rd3v0zhg?user.email=jane.doe@navattic.com

You may add more attributes by adding a & in between clauses:

navattic-demo-link?user.email=value&user.fullName=value&company.name=value

Assisted Entry of Query Strings

If you are using a sales automation tool such as Hubspot, Outreach, Salesloft, or other similar tools that contain contact email addresses, you may use the email variable already present in these tools to identify recipients. Simply append the ?user.email={{email}} query string to the end of your demo URL in any templates you create, and these tools will unfurl the demo URL containing the correct value. Example link:

navattic-demo-link?user.email={{EMAIL_VARIABLE}}&user.fullName={{NAME_VARIABLE}}

Take care to use the correct attribute name as these may vary between platforms. Here are a few common examples:

Platform	Value	Attribute Name	Complete query string for outreach
HubSpot	Email	`{{contact.email}}`	`navattic-demo-link?user.email={{contact.email}}`
Outreach	Email	`{{email}}`	`navattic-demo-link?user.email={{email}}`
Salesloft	Email	`{{email_address}}`	`navattic-demo-link?user.email={{email_address}}`
Pardot	Email	`{{Recipient.Email}}`	`navattic-demo-link?user.email={{Recipient.Email}}`

If you need more flexibility about when and how to identify visitors, the following implementation will allow Navattic to receive Visitor or Account identification data that is gathered elsewhere on your marketing website. Share these steps with your website team for implementation.

Implementation

By including the JavaScript snippet in Step 1 of Navattic JS, we unlock the ability to programattically identify users from your marketing website. The Embed Events script will expose a global window.navattic object for your marketing website to use.To identify a user programmatically, call window.navattic.identify in your code.

navattic.identify({
  'user.email': 'steve@apple.com',
  'user.fullName': 'Steve Jobs',
  // ...any other fields you want to use!
});

Other Use Cases and Workflows

The following workflows require you to add the Navattic JS snippet to the head of your website(s).

Identifying visitors across subdomains

If you have demos embedded on multiple subdomains or you want to identify Visitors on one subdomain and track their demo engagement on another subdomain, it is possible for the Visitors identity to be shared across these subdomains. This can be enabled with the following steps:

Install Navattic JS on each site
On the Navattic JS Configuration page (in your Navattic Workspace under Settings > Navattic JS), enable Domain-level Visitor Tracking
Follow the above steps to identify Visitors

Tracking UTM Parameters

Embedded iframe demos do not automatically receive UTM parameters from the page on which they are embedded. However, you can automatically pass on UTM parameters by adding Navattic JS to the <head> of your site and enabling the Query Parameter Tracking option shown below.

You will now see Visitor UTMs appear in your CSV export and your Visitors tab > expand a Visitor > “Tracking” section.

Manually Tracking UTMs

If you would prefer to manually set up UTM tracking use these steps to pass UTM parameters from the landing page URL into the iframe src URL. This step makes UTMs visible to Navattic. Once this is set up, navigate to the Flow Builder and select the CTA button that uses a Navigate to URL action > include your UTM variables using this format: ?utm_medium={{utm_medium}}&utm_campaign={{utm_campaign}} To automatically add utm_source=navattic, check the box for Add tracking params.

Passing non-standard parameters

The standard UTM set (utm_source, utm_medium, utm_campaign, utm_term, utm_content, utm_referrer) is the only set forwarded automatically when you enable Add tracking params. Parameters outside this set — such as Google Ads click parameters (gad_source, gbraid, gclid) or any custom attribution params — are not auto-forwarded and require a manual placeholder setup.

Set up a custom property placeholder

Create a custom property

In your Navattic workspace, go to Settings > Custom properties and create a new property for each non-standard parameter you want to carry (for example, gad_source).

Pass the value in the iframe src

On the page where your demo is embedded, append the parameter to the iframe src URL so Navattic can read it:

<iframe
  src="https://capture.navattic.com/your-demo-id?gad_source=VALUE_HERE"
  style="border: none; width: 100%; aspect-ratio: 16 / 10;"
  allow="fullscreen"
></iframe>

If you use a tag manager, populate the value dynamically from the page URL before injecting it into the src.

Reference the property as a placeholder on your CTA button

In the Flow Builder, open the Navigate to URL action on your CTA button and include the property as a placeholder:https://your-destination.com/register?gad_source={gad_source}Navattic substitutes {gad_source} with the value that was passed in via the iframe src.

Empty-parameter behavior

When a placeholder resolves to an empty value — for example, if a visitor arrives without a gad_source param in the page URL — Navattic substitutes an empty string, producing a URL like: https://your-destination.com/register?gad_source= Navattic does not strip parameters with empty values. If you need to omit the parameter entirely when no value is present, handle the conditional logic before it reaches the iframe. The most common approach is to build the full query string conditionally in Google Tag Manager and pass the result as a single custom property:

In GTM, create a variable that reads gad_source from the page URL.
Write a custom JavaScript variable that returns &gad_source=VALUE only when the value is non-empty, or an empty string otherwise.
Concatenate this output into the iframe src before injecting it into the page.

This keeps your destination URL clean and avoids empty params reaching your analytics or ad platform.

Tracking CRM Cookies

If you are using a Hubspot or Marketo cookie on your marketing site, Navattic JS can associate the cookie when identifying Visitors. This can make it easier to route Visitor and engagement data to these CRMs. To include CRM cookies when identifying visitors, enable the Navattic JS CRM Cookie Tracking.

Benefits of Identifying visitors

Once a Visitor is identified, you can:

Connect demo engagement data with the correct Visitor record in the Visitors tab
Send combined visitor and demo engagement data to third-party platforms for additional analysis (ex. see in Hubspot, “Jessica at Navattic viewed 8 steps of the Get Started Product Tour”)
Personalize demos for the visitor (ex., “Hi, , welcome to your demo!”)

Once an Account is identified, you can:

Prioritize your most engaged Accounts in ABM strategies
See which demos the Account interacted with to prepare relevant resources
Send this data to Slack, Salesforce, or Hubspot to alert the right teams

If a visitor is identified by email, their associated account is always visible in the Visitors tab — even if Account Based Engagement (ABE) is not enabled on your workspace.

FAQs

What are the following app.navattic.com cookies used for?

The following filtered cookies are used for Navattic app auth and are not used for Visitor tracking. These cookies would never be sent from a Visitor page.

__Secure-xxxxxxx

__Host-next-auth-.csrf-token'

​How to identify visitors

Forms

Query Params

Navattic JS

Navattic Forms

Embedded forms

​Manual Entry of Query Strings

​Assisted Entry of Query Strings

​Implementation

​Other Use Cases and Workflows

​Identifying visitors across subdomains

​Tracking UTM Parameters

​Manually Tracking UTMs

​Passing non-standard parameters

​Set up a custom property placeholder

​Empty-parameter behavior

​Tracking CRM Cookies

​Benefits of Identifying visitors

​FAQs

How to identify visitors

Manual Entry of Query Strings

Assisted Entry of Query Strings

Implementation

Other Use Cases and Workflows

Identifying visitors across subdomains

Tracking UTM Parameters

Manually Tracking UTMs

Passing non-standard parameters

Set up a custom property placeholder

Empty-parameter behavior

Tracking CRM Cookies

Benefits of Identifying visitors

FAQs