You have the option to create Playbooks manually, selecting from default or custom audiences and actions, or you can generate Playbooks automatically by using **Templates**.
The below **Audiences** are created by default with Playbooks. You can always create a new audience as well.
### Default Visitors audiences
| Audience | Description |
| ------------------- | ------------------------------------------------ |
| Identified visitors | Visitors that have an email associated with them |
| Engaged visitors | Visitors who advance 1+ steps in your demo |
| Repeat visitors | Visitors with at least 2 unique sessions |
### Default Accounts audiences
| Audience | Description |
| ------------------------------- | ----------------------------------------- |
| Engaged accounts | Companies with at least 1 engaged visitor |
| Accounts with multiple visitors | Companies with >1 unique visitor |
### Create a custom audience
To create an Audience, visit the **Visitors** tab to create contact-based audiences or the **Accounts** tab to create account-based audiences. Use Filters to select the Audience you'd like to create. Once you have added the necessary Filters click \*\*Save \*\*> Name your audience > Save. Now, when you create a Playbook, you will see this Audience appear in the dropdown under **When visitor: Matches audience**.
### **Update and create**
**Update and create** includes full sync functionality and will create new Visitor and/or Account records. It will also update existing ones if they exist for each matching session that triggers the Playbook.
### Only update existing
**Only update existing** will not create any net new Visitor and/or Account records, but will update existing ones for each matching session that triggers the Playbook.
### Only first session
When enabled, this action will only be triggered for the first session for that Visitor or Account.
### Timeline events contact sync mode
The HubSpot **Timeline events** action has an additional **Contact sync mode** option, separate from the sync modes above. When associating timeline events with contacts, you can control whether Navattic creates new HubSpot contacts:
* **All visitors (create contacts)** — Default. Timeline events are attached to the visitor's contact record, creating the contact if one doesn't already exist.
* **Only existing contacts** — Timeline events are only sent for visitors who already have a matching contact in HubSpot. No new contacts are created.
See [Timeline events contact sync mode](/integrations/hubspot#timeline-events-contact-sync-mode) in the HubSpot integration docs for details.
### FAQs