> ## Documentation Index > Fetch the complete documentation index at: https://docs.navattic.com/llms.txt > Use this file to discover all available pages before exploring further. # Personalized demos > Make demos personalized by adding user and account properties. **Personalization** lets you customize demo content based on user information, such as their name, role, or company logo. Use variables to create a more relevant experience for each viewer. 73% of Buyers expect better personalization with technology improvements. Determine which elements you want to personalize. For example, you might want to personalize the `Name`, `Role`, and `Company Logo` of the visitor. Open the `Capture Editor` and select the element(s) you want to personalize. Open **Personalization** in the Magic Editors. Click `+ Add Personalization` and select a property. You can add a fallback for the text using the format: `{{ property || fallback }}`. Personalize Capture Editor Select the logo that you would like to personalize in your capture, Click `Add Personalization` and select `Company Logo` for the property. The `Company Logo` will be personalized with the Navattic Logo API anytime the `Company Domain` or the `Visitor email` is populated. Personalize Company logo Capture Editor Any text in your flows can also be personalized. In the `Flow Builder`, click `Personalization` in the More Action menu of the rich text editor for a step. Personalize Richtext Once you've personalized your demo, you can share personalized share links with prospects. By specifying the recipient of a share link, the company logo will automatically be personalized. Within **Share link settings** you can override this logo or add any other personalized property. Personalize Share Link **Congratulations** -- you've created a **personalized demo** that you can use to share with visitors. Personalized demos are great to create a personalized buyer experience. Already have a list of prospects or accounts in mind? Use CONCATENATE within [Google Sheets](https://www.causal.app/formulae/concat-google-sheets#:~:text=To%20use%20CONCAT%20in%20Google,that%20you%20want%20to%20concatenate.) or [Excel](https://support.microsoft.com/en-us/office/combine-text-from-two-or-more-cells-into-one-cell-81ba0946-ce78-42ed-b3c3-21340eb164a6) to create personalized project share links in bulk.