> ## Documentation Index
> Fetch the complete documentation index at: https://docs.navattic.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Interest demos

> Unlock a powerful insight - what features your visitors are interested in.

<Frame>
  <img className="overflow-hidden rounded-xl border" src="https://mintcdn.com/navattic-app/eEo16-sBVsd0fYuf/images/interest-areas.png?fit=max&auto=format&n=eEo16-sBVsd0fYuf&q=85&s=bffc6e0519fc825232e2e52b04f9b13a" alt="Interest areas" width="2880" height="1580" data-path="images/interest-areas.png" />
</Frame>

## Interest Area demos

We recommend leveraging <Icon icon="square-check-big" /> **Interest Areas demos** on your marketing site to better understand what features visitors are exploring. These insights can help you optimize messaging, prioritize campaigns, and personalize follow-up based on real user behavior.

Interest area demos improve the experience for both website visitors and marketers:

<Tabs>
  <Tab title="For visitors">
    **Relevant experiences**

    <div>
      Website visitors get to explore the features that matter most to them—at their own
      pace—resulting in a more personalized and engaging first impression of your product.
    </div>
  </Tab>

  <Tab title="For marketers">
    **Actionable insights**

    <div>
      See which features generate the most engagement and use that data to inform content strategy,
      refine ad targeting, or pass along intent signals to your sales team for smarter outreach.
    </div>
  </Tab>
</Tabs>

## Building an Interest Area Demo

Follow these steps to create an Interest Area demo that your sales team can share for discovery:

<Steps>
  <Step title="Create an Interest Demo">
    On the Product Demo page, select `+ Create new`. For `Start by` select
    `Generating interest demo`. We recommend using `Interest areas` forms for
    sales use cases to collect **the area of interest** a prospect has in
    different features.

    <img className="block rounded-md border" src="https://mintcdn.com/navattic-app/QNOHztjorxprHO7d/images/create-interest-areas-demo.png?fit=max&auto=format&n=QNOHztjorxprHO7d&q=85&s=7d388366d8f19e71ad178c3cbc7b3dc4" alt="Create interest areas demo" width="1736" height="768" data-path="images/create-interest-areas-demo.png" />
  </Step>

  <Step title="Select Interests">
    Select the Interests that you would like to include in your demo.
    `Interests` are product or feature areas that a prospect might be interested
    in. (ex. Payments, Credit Cards, Corporate Spending, Payroll, etc).

    You will be generating a flow (5-15 steps recommended) for each Interest.

    <img className="block rounded-md border" src="https://mintcdn.com/navattic-app/QNOHztjorxprHO7d/images/create-demo-select-interests.png?fit=max&auto=format&n=QNOHztjorxprHO7d&q=85&s=ed4dd04d0e6715ca476cd14413b69e56" alt="Select interests" width="1736" height="768" data-path="images/create-demo-select-interests.png" />
  </Step>

  <Step title="Edit your generated flows">
    After clicking `Create demo` an Interest Area form will be added to the first flow, a flow will be created for each interest, and a checklist task will be created for each flow.

    Now you can open and edit each flow to complete the demo.

    <img className="block rounded-md border" src="https://mintcdn.com/navattic-app/QNOHztjorxprHO7d/images/created-interest-flows.png?fit=max&auto=format&n=QNOHztjorxprHO7d&q=85&s=2dc330f6c1da9460d6098c75f697982b" alt="Generated interest flows" width="1736" height="768" data-path="images/created-interest-flows.png" />
  </Step>
</Steps>

<Icon icon="party-popper" /> **Congratulations** -- you've finished building your first
<Icon icon="chart-no-axes-column" /> **Interest areas demo** and it's ready to share!

Interest areas demos are a powerful tool for marketing teams to uncover what resonates most with site visitors—before they ever fill out a form.

They’re especially useful for capturing product interest on your website, helping you refine messaging and pass along valuable signals to your sales team.